Overview
Imagine this: reaching millions of potential customers with a single click. In 2024 alone, advertising spending on search marketing explodes to $99.22 billion. And social media reigns supreme, chosen by 69% of marketers as their top platform. Are you ready to tap into this potential?
Our Marketing course empowers you to:
- Master the marketing process, from fundamentals to strategic planning.
- Understand your audience, segment your market, analyse consumer behaviour, and conduct effective research.
- Design compelling products, branding, pricing, and channel strategies.
- Communicate your value, advertising, sales, PR, and digital tactics.
- Gain a competitive edge that Equip yourself with theoretical knowledge and analytical skills to thrive in the dynamic marketing landscape.
Description
If you want to learn how to create effective marketing strategies in the digital age, this marketing course is for you. Marketing course covers everything from the fundamentals of marketing to advanced methods, guiding learners to the basics of marketing, the marketing process, strategic marketing, and the marketing environment. You will also learn to segment your market, understand consumer and business buying behaviour, conduct marketing research, and design product, branding, pricing, and channel strategies. Moreover, you will discover how to communicate your value proposition through integrated marketing communications, advertising, sales promotion, personal selling, public relations, and direct and digital marketing.
Marketing course will provide the theoretical knowledge and analytical skills you need to excel in the fast-changing and competitive marketing landscape. Begin your marketing journey today!
Learning Outcomes:
- Gain a comprehensive understanding of marketing concepts and strategies.
- Develop expertise in market analysis and segmentation.
- Master consumer and business buying behaviour for effective targeting.
- Acquire essential research skills for data-driven marketing decisions.
- Learn to design and implement successful product, branding, pricing, and channel strategies.
- Discover integrated marketing communication methods for efficient value proposition communication.
Grab this chance to boost your marketing expertise and abilities through our all-encompassing Marketing course. Don’t wait. Enroll now, and prepare yourself to become a marketing pro!
Why Choose Us?
- This course is accredited by the CPD Quality Standards.
- Lifetime access to the whole collection of the learning materials.
- Online test with immediate results.
- Enroling in the course has no additional cost.
- You can study and complete the course at your own pace.
- Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.
Certificate of Achievement
Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.
Quality Licence Scheme Endorsed Certificate of Achievement
Upon successful completion of the course, you will be eligible to order a QLS Endorsed HardCopy Certificate titled ‘Advanced Diploma in Marketing at QLS Level 7’, providing tangible proof of your newly acquired skills. These certificates are not just tokens; they can be a valuable addition to your CV, enhancing your employability and opening doors to a myriad of career opportunities in this field.
- £129 GBP for addresses within the UK. Please note that delivery within the UK is free of charge.
Endorsement
The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards.
Who Is This Course For?
- Freelancers were seeking to offer marketing services to clients.
- Small business owners want to improve their marketing efforts.
- Students interested in pursuing a career in marketing.
- Business professionals seeking to expand their marketing knowledge.
- Aspiring marketers are eager to learn and enhance their skills.
- Individuals considering a career change into the marketing field.
Requirements
The Marketing course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Marketing, without any fuss.
Career Path
After finishing our Marketing course, you can pursue a range of exciting career options, such as:
- E-commerce Manager
- Public Relations Specialist
- Sales Manager
- Advertising Executive
- Market Research Analyst
- Digital Marketing Specialist
Order Your Certificate
Course Curriculum
| Module 01: Basics of Marketing | |||
| Basics of Marketing | 00:46:00 | ||
| Module 02: The Marketing Process | |||
| The Marketing Process | 00:49:00 | ||
| Module 03: Strategic Marketing | |||
| Strategic Marketing | 01:11:00 | ||
| Module 04: Marketing Environment | |||
| Marketing Environment | 00:29:00 | ||
| Module 05: Market Segmentations | |||
| Market Segmentations | 00:52:00 | ||
| Module 06: Consumer Buying Behaviour | |||
| Consumer Buying Behaviour | 01:12:00 | ||
| Module 07: Business Markets and Buying Behaviour | |||
| Business Markets and Buying Behaviour | 00:52:00 | ||
| Module 08: Marketing Research | |||
| Marketing Research | 00:48:00 | ||
| Module 09: Product Strategy | |||
| Product Strategy | 00:55:00 | ||
| Module 10: Branding Strategy | |||
| Branding Strategy | 00:39:00 | ||
| Module 11: Product Life Cycle | |||
| Product Life Cycle | 00:33:00 | ||
| Module 12: Pricing Strategy | |||
| Pricing Strategy | 01:15:00 | ||
| Module 13: Marketing Channels | |||
| Marketing Channels | 01:14:00 | ||
| Module 14: Integrated Marketing Communications | |||
| Integrated Marketing Communications | 01:00:00 | ||
| Module 15: Advertising and Sales Promotion | |||
| Advertising and Sales Promotion | 01:00:00 | ||
| Module 16: Personal Selling and Public Relations | |||
| Personal Selling and Public Relations | 01:18:00 | ||
| Module 17: Direct and Digital Marketing | |||
| Direct and Digital Marketing | 00:54:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Marketing | 00:20:00 | ||
| Order Your QLS Certificate | |||
| Order Your QLS Certificate | 00:00:00 | ||
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