Overview
By enroling in Marketing Principles, you can kickstart your vibrant career and strengthen your profound knowledge. You can learn everything you need to know about the topic.
The Marketing Principles course includes all of the most recent information to keep you abreast of the employment market and prepare you for your future. The curriculum for this excellent Marketing Principles course includes modules at all skill levels, from beginner to expert. You will have the productivity necessary to succeed in your organisation once you have completed our Marketing Principles Program.
So enrol in our Marketing Principles course right away if you’re keen to envision yourself in a rewarding career.
Description
Enroling in this Marketing Principles course can improve your Marketing Principles perspective, regardless of your skill levels in the Marketing Principles topics you want to master. If you’re already a Marketing Principles expert, this peek under the hood will provide you with suggestions for accelerating your learning, including advanced Marketing Principles insights that will help you make the most of your time. This Marketing Principles course will act as a guide for you if you’ve ever wished to excel at Marketing Principles.
Why Choose Us?
- This course is accredited by the CPD Quality Standards.
- Lifetime access to the whole collection of the learning materials.
- Online test with immediate results.
- Enroling in the course has no additional cost.
- You can study and complete the course at your own pace.
- Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.
Will I Receive A Certificate Of Completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.
Who Is This Course For?
This Marketing Principles course is a great place to start if you’re looking to start a new career in Marketing Principles field. This training is for anyone interested in gaining in-demand Marketing Principles proficiency to help launch a career or their business aptitude.
Requirements
The Marketing Principles course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Marketing Principles, without any fuss.
Career Path
This Marketing Principles training will assist you develop your Marketing Principles ability, establish a personal brand, and present a portfolio of relevant talents. It will help you articulate a Marketing Principles professional story and personalise your path to a new career. Furthermore, developing this Marketing Principles skillset can lead to numerous opportunities for high-paying jobs in a variety of fields.
Course Curriculum
| Section 01: Marketing And The Firm | |||
| Marketing and the Firm | 00:01:00 | ||
| Marketing Orientation and Context | 00:01:00 | ||
| Creating Value and Competitive Advantage #1 | 00:01:00 | ||
| Creating Value and Competitive Advantage #2 | 00:01:00 | ||
| Marketing Definition | 00:01:00 | ||
| Marketing Exchange | 00:01:00 | ||
| Marketing Interactions #1 | 00:01:00 | ||
| Marketing Interactions #2 | 00:02:00 | ||
| BCG’s Advantage Matrix Model | 00:01:00 | ||
| Section 02: Situational Marketing Analysis | |||
| External Environment – Analysis #1 | 00:01:00 | ||
| External Environment – Analysis #2 | 00:01:00 | ||
| External Environment – Analysis #3 | 00:01:00 | ||
| External Forces Facing Marketing | 00:01:00 | ||
| Demographic Shift | 00:01:00 | ||
| Demographic Changes | 00:02:00 | ||
| Stakeholder Mapping #1 | 00:01:00 | ||
| Stakeholder Mapping #2 | 00:01:00 | ||
| Section 03: Microenvironments – Industry And Market | |||
| Microenvironments – Industry and Market | 00:01:00 | ||
| Difference between an Industry and a Sector | 00:02:00 | ||
| Common Mistakes #1 | 00:02:00 | ||
| Common Mistakes #2 | 00:01:00 | ||
| Market Analysis #1 | 00:01:00 | ||
| Market Analysis #2 | 00:01:00 | ||
| Internal Firm Analysis and Environment Analysis | 00:02:00 | ||
| Enterprise Value Chain Analysis #1 | 00:01:00 | ||
| Enterprise Value Chain Analysis #2 | 00:01:00 | ||
| Enterprise Value Chain Analysis #3 | 00:01:00 | ||
| Porter’s Value Chain | 00:01:00 | ||
| Elements in Porter’s Value Chain #1 | 00:01:00 | ||
| Elements in Porter’s Value Chain #2 | 00:01:00 | ||
| SWOT – Gap Analysis | 00:02:00 | ||
| TOWS and Building Conversion Strategies | 00:01:00 | ||
| Section 04: Formulating A Marketing Plan – Building Components | |||
| Formulating a Marketing Plan – Building Components #1 | 00:01:00 | ||
| Formulating a Marketing Plan – Building Components #2 | 00:02:00 | ||
| Formulating a Marketing Plan – Building Components #3 | 00:01:00 | ||
| Product Life Cycle and Building a Product Strategy | 00:01:00 | ||
| Segmentation and Targeting– Geography, Consumer Behaviour and Cultures | 00:01:00 | ||
| Positioning Your Market Offering | 00:01:00 | ||
| Pricing Your Product for the Market | 00:01:00 | ||
| Channels and Distribution | 00:01:00 | ||
| Promotion and Brand Advertising | 00:01:00 | ||
| Business Development and Customer Relationship Marketing (CRM) | 00:01:00 | ||
| Hard-selling | 00:01:00 | ||
| Sales Funnel | 00:01:00 | ||
| Stages in the Sales Funnel | 00:02:00 | ||
| Section 05: Executing The Marketing Plan | |||
| Action Planning, Roles and Responsibilities | 00:01:00 | ||
| Metrics and Measures | 00:02:00 | ||
| Marketing and Information Technology | 00:01:00 | ||
| Marketing Information (MIS) Systems: Sorting Data and Reporting | 00:02:00 | ||
| Marketing and Information Technology | 00:01:00 | ||
| The Marketing Profession and Building the Marketing Team | 00:01:00 | ||
| Order Your Certificate | |||
| Order Your Certificate | 00:00:00 | ||
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