| Strategic & Key Account Management |
| Module 1: Introduction to Key Account Management |
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Introduction to Key Account Management |
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00:32:00 |
| Module 2: Purpose of Key Account Management |
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Purpose of Key Account Management |
|
00:26:00 |
| Module 3: Understanding Key Accounts |
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Understanding Key Accounts |
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00:28:00 |
| Module 4: Elements of Key Account Management |
|
Elements of Key Account Management |
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00:00:00 |
| Module 5: What Makes a Good Key Account Manager |
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What Makes a Good Key Account Manager |
|
00:35:00 |
| Module 6: Building and Delivering Value to Key Accounts |
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Building and Delivering Value to Key Accounts |
|
00:21:00 |
| Module 7: Key Account Planning |
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Key Account Planning |
|
00:22:00 |
| Module 8: Business Customer Marketing and Development |
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Business Customer Marketing and Development |
|
00:29:00 |
| Module 9: Developing Key Relationships |
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Developing Key Relationships |
|
00:22:00 |
| Module 10: The Importance of Record Keeping for Key Account Management |
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The Importance of Record Keeping for Key Account Management |
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00:18:00 |
| Module 11: Internal KAM Aspects |
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Internal KAM Aspects |
|
00:26:00 |
| Module 12: The Value Proposition |
|
The Value Proposition |
|
00:28:00 |
| Assignment |
|
Assignment – Strategic & Key Account Management |
|
00:00:00 |