Course Curriculum
Welcome | |||
Welcome | 00:01:00 | ||
Strategic Outline: Where are we now? | |||
Your business: The Marketplace and your business’s position in it. | 00:02:00 | ||
Define your brand messaging | 00:02:00 | ||
Audience and personas? | 00:05:00 | ||
Strategic Outline: Where do we want to be? | |||
Defining your objectives | 00:02:00 | ||
Outline your KPI’s and Measurement | 00:04:00 | ||
Its time to Go to Market | |||
Funnel stages for your business | 00:03:00 | ||
Your customer’s journey | 00:02:00 | ||
Channel Selection | 00:03:00 | ||
Plan your tactics | 00:02:00 | ||
Go To Market Plan | 00:03:00 | ||
Budget | 00:02:00 | ||
Ensure success | |||
Looking for risks and pivot indicators | 00:03:00 | ||
Implement measurement and tracking tools | 00:02:00 | ||
Revisit KPI’s | 00:02:00 | ||
Assignment | |||
Assignment – Brand Architecture | 00:00:00 |