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NextGen Learning
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Digital Marketing: The Ultimate Guide to Strategic Marketing

Course Features


The subject of digital marketing is of paramount importance in today’s fast-paced, interconnected world. It has evolved into a dynamic and indispensable component of modern business strategies. Understanding and mastering digital marketing is not just an option; it’s necessary for businesses, entrepreneurs, and marketers alike. In a landscape where consumer behaviour has shifted dramatically towards online interactions, navigating and excelling in the digital realm is the key to success.

One of the key opportunities lies in the ability to connect with a global audience. Digital marketing breaks down geographical barriers, allowing businesses to reach potential customers across the world. This unparalleled reach opens up new markets and customer segments, paving the way for exponential growth. The industry is also marked by constant innovation. New platforms, tools, and techniques emerge regularly, creating a dynamic environment where creativity and adaptability are highly valued. 

With over 5.3 billion global internet users, projected e-commerce sales of $5.5 trillion by 2025, and billions of monthly users on social media platforms like Facebook, Instagram, and YouTube, digital marketing is thriving. Additionally, businesses that blog generate 67% more leads, and every $1 invested in SEO generates an average return of $22. These statistics underline the power of digital marketing.


“Digital Marketing: The Ultimate Guide to Strategic Marketing” is your gateway to mastering the art of digital marketing in the contemporary business landscape. This comprehensive course offers a transformative journey into the strategies and techniques that drive success in the digital realm. Whether you’re an aspiring marketer, an entrepreneur seeking to boost your brand’s online presence, or a professional looking to enhance your marketing skills, this course equips you with the knowledge and tools to thrive in the dynamic world of digital marketing.

Our course is structured to cover a range of essential topics that form the foundation of effective digital marketing. From grasping the fundamentals of digital marketing to exploring the intricacies of content marketing, search engine optimisation (SEO), and social media marketing on platforms like Facebook, Instagram, Twitter, and YouTube, you’ll gain a holistic understanding of the strategies that propel businesses to success in the digital age. Additionally, you’ll delve into the customer journey and growth hacking techniques that are crucial for achieving sustainable growth. 

By enrolling in this course, you’ll not only enhance your digital marketing prowess but also position yourself as a strategic marketer ready to navigate and excel in today’s competitive digital landscape. Join us in this exciting journey, and let’s unlock the boundless potential of strategic digital marketing together.

Why Choose Us?​​

Certificate of Achievement

Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.

Who Is This Course For?​


The Digital Marketing: The Ultimate Guide to Strategic Marketing course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Digital Marketing: The Ultimate Guide to Strategic Marketing, without any fuss.

Career Path​

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Course Curriculum

Module 01: Fundamentals of Digital Marketing
Fundamentals of Digital Marketing 00:45:00
Module 02: Growth Hacking
Growth Hacking 00:34:00
Module 03: Customer Journey
Customer Journey 00:35:00
Module 04: Content Marketing
Content Marketing 00:36:00
Module 05: SEO
SEO 00:42:00
Module 06: E-Mail Marketing
E-Mail Marketing 00:45:00
Module 07: Facebook Marketing
Facebook Marketing 00:43:00
Module 08: Instagram Marketing
Instagram Marketing 00:46:00
Module 09: Twitter Marketing
Twitter Marketing 00:37:00
Module 10: Youtube Marketing
Youtube Marketing 00:36:00
Module 11: Mobile Marketing
Mobile Marketing 00:35:00
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Order Your Certificate 00:00:00

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