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Overview

In today’s digital age, the opportunity and demand for Digital Marketing have surged, making it a pivotal tool for businesses aiming to thrive online. This course delves into the comprehensive understanding of Digital Marketing, exploring its vast potential for selling online and highlighting the most popular online activities. It is meticulously designed to equip learners with the knowledge to apply the Internet Marketing Process effectively, ensuring sales maximisation and leveraging the power of the internet to reach and engage a wider audience.

Learning Outcomes
  • Understand the potential of selling online and identify popular online activities.
  • Learn the Internet Marketing Process for sales maximisation.
  • Master the application of the Internet Marketing Process and List Building Process.
  • Gain insights into various Internet Marketing Strategies to increase sales.
  • Acquire knowledge on structuring and auditing a website to optimize sales.
  • Develop the ability to create a comprehensive Internet Marketing Strategy for any business.

Description

The Digital Marketing course offers an in-depth exploration of the strategies and processes essential for succeeding in online marketing. Starting with an introduction to the potential of selling online, the course guides learners through the intricacies of applying the Internet Marketing Process to maximize sales effectively. It further elaborates on structuring and auditing a website, turning sales pages into revenue-generating assets. Through a detailed examination of various Internet Marketing Principles, learners will understand how to implement these strategies to enhance their business’s online presence. The course is structured to provide a step-by-step guide to creating an Internet Marketing Strategy, from the initial steps of strategy creation to the advanced tactics of optimizing opt-in pages for better engagement and conversion rates.

Why Choose Us?​​

Certificate of Achievement

Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.

Who Is This Course For?​

Requirements​

The Digital Marketing course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Digital Marketing, without any fuss.

Career Path​

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Course Curriculum

Section 1: Introduction
Unit 1: What You Will Learn in This Course 00:02:00
Unit 2: What Is the Potential of Selling Online 00:12:00
Unit 3: What Are the Most Popular Activities When on Internet 00:03:00
Section 2: How to Apply the Internet Marketing Process
Unit 1: The Internet Marketing Process for Sales Maximisation 00:08:00
Unit 2: How to Apply the Internet Marketing Process 00:07:00
Unit 3: How to Apply the List Building Process 00:04:00
Unit 4: How Much Money Should We Invest on Digital Marketing 00:04:00
Section 3: The Internet Marketing Strategies That Will Increase Your Sales
Unit 1: Introduction to the Internet Marketing Principles 00:01:00
Unit 2: Internet Marketing Principle No:1 00:14:00
Unit 3: Examples of Internet Marketing Principle No.1 00:07:00
Unit 4: How to Apply The 1st Internet Marketing Principle 00:06:00
Unit 5: Internet Marketing Principle No.2 00:04:00
Unit 6: Internet Marketing Principle No.3 00:09:00
Unit 7: Internet Marketing Principle No.4 00:12:00
Unit 8: Internet Marketing Principle No. 5 00:05:00
Unit 9: Internet Marketing Principle No. 6 00:09:00
Unit 10: Internet Marketing Principle No.7 00:05:00
Unit 11: Internet Marketing Principle No.8 00:12:00
Section 4: Creating an Internet Marketing Strategy for Your Business
Unit 1: Introduction to The Creation of an Internet Marketing Strategy 00:01:00
Unit 2: Step 1- Creating an Internet Marketing Strategy 00:03:00
Unit 3: Step 2 – Creating an Internet Marketing Strategy 00:04:00
Unit 4: Step 3 – Creating an Internet Marketing Strategy 00:03:00
Unit 5: Step 4 – Creating an Internet Marketing Strategy 00:07:00
Unit 6: Step 4b – Examples of Successful Opt-In Pages 00:07:00
Unit 7: Step 5 – Creating an Internet Marketing Strategy 00:05:00
Unit 8: Step 5b – Examples of Successful Opt-In Pages 00:03:00
Unit 9: Step 6 – Creating an Internet Marketing Strategy 00:02:00
Unit 10: Step 7 – Creating an Internet Marketing Strategy 00:05:00
Unit 11: Step 8 – Creating an Internet Marketing Strategy 00:04:00
Unit 12: Step 9 – Creating an Internet Marketing Strategy 00:04:00
Unit 13: Step 10 – Creating an Internet Marketing Strategy 00:03:00
Unit 14: Step 11 – Creating an Internet Marketing Strategy 00:05:00
Section 5: Structuring and Auditing of Website
Unit 1: How to Structure Your Website 00:13:00
Unit 2: How to Turn Your Sales Pages into Money Making Machines 00:08:00
Unit 3: Additional Tips for E-Shops 00:09:00
Unit 4: How to Do a Website Audit 00:05:00
Assignment
Assignment – Digital Marketing 1 week, 5 days
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