You will learn how to create a social media marketing strategy, automate posts, use Instagram for business growth, build email campaigns, work with influencers, improve app store listings, carry out basic SEO audits, research keywords, and understand link building.
Digital Marketing Course
- 4.8/5
- Based on 47 enrolled learner reviews
- Price: Guaranteed Low Price + 14 Day Money Back Guarantee
- Level: Beginner to Intermediate
- Course Type: 100% Online Self-Paced Course
- Syllabus: 6 Course Sections
- Duration: 1 Hour 56 Minutes + Assignment
- Assessment: Assignment Included
- Accreditation: CPD Accredited Certificate After Completing the Course
- Certificate: CPD Accredited Digital Certificate Included
- Tutor Support: Support Included
- Access: Lifetime (Unlimited)
- Compatibility: Any Browser Device
Build practical digital marketing skills with this online course from NextGen Learning. This course is ideal if you are new to digital marketing or want to improve your current skills.
You will learn how to use key digital channels such as social media, email marketing, influencer marketing, SEO, and App Store Optimisation. The course also shows you how to plan online campaigns, reach new customers, grow brand awareness, and improve your marketing results.
This beginner-friendly course is designed for learners, job seekers, small business owners, freelancers, and professionals who want to understand how digital marketing works in the real world.
Exclusive Course Glimpse - Digital Marketing Course
Course Details - What You Will Study
This online Digital Marketing Course gives you a clear and practical introduction to the main skills used in modern online marketing.
You will learn how to plan social media content, grow an audience, run online giveaways, build email campaigns, work with influencers, improve app store listings, and understand the basics of SEO.
The course is split into six simple sections. Each section focuses on a key area of digital marketing, so you can build your skills step by step.
Section 1: Social Media Marketing
You will learn how to create a social media marketing strategy and use social platforms to reach new customers. This section also covers social media automation and Instagram growth for business.
You will study:
- How to build a social media marketing strategy
- How to automate social media posts
- How to find new customers through social media
- How to use Instagram for business growth
Section 2: Online Giveaways and Sweepstakes
You will learn how online giveaways can help a brand get more attention, grow its audience, and increase engagement.
You will study:
- How to build a sweepstakes campaign
- How to find free giveaway prizes
- How to pick winners fairly
- How to get better results from a giveaway campaign
Section 3: Email Marketing
You will learn how email marketing works for both B2B and B2C audiences. This section shows you how to build email lists and create simple customer journeys.
You will study:
- The basics of email marketing
- How to build email marketing lists
- How to write B2B drip campaigns
- How to create automated customer email journeys
- How to plan and send newsletters
Section 4: Influencer Marketing
You will learn how to use influencer marketing without a large budget. This section helps you understand how to find influencers, agree on pricing, and manage content.
You will study:
- How to find and hire influencers
- How much to offer influencers
- How to guide influencer content
- How to use influencer platforms and agencies
Section 5: App Store Optimisation
You will learn the basics of App Store Optimisation, also known as ASO. This is useful if you want to improve the visibility of a mobile app.
You will study:
- How to carry out app keyword research
- How to write keyword-rich app listing content
- How to create strong app store images
- How to get more app reviews
Section 6: Search Engine Optimisation
You will learn the core basics of SEO and how search engines help people find websites online. This section covers keyword research, SEO audits, common mistakes, and link building.
You will study:
- How to audit your SEO
- How to carry out keyword research
- Common SEO mistakes to avoid
- Off-page SEO and link building
Assignment
At the end of the course, you will complete an assignment to check your understanding and help you apply what you have learned.
What You Will Learn
By the end of this Digital Marketing Course, you will understand how to use key online marketing channels to promote a brand, product, service, or business.
You will learn how to:
- Create a simple social media marketing strategy
- Use social media to reach new customers
- Plan and automate social media posts
- Use Instagram to support business growth
- Build and manage online giveaways
- Create email marketing lists
- Write B2B drip email campaigns
- Build automated customer email journeys
- Plan newsletters that keep people engaged
- Find and work with influencers on a budget
- Improve mobile app visibility with App Store Optimisation
- Carry out basic SEO audits
- Research keywords for websites and app listings
- Avoid common SEO mistakes
- Understand off-page SEO and link building
This course gives you practical digital marketing skills you can use for work, freelancing, or growing a business online.
Certificate of Achievement - Digital Marketing Course
Upon successful completion, you will qualify for the UK and internationally recognised CPD certificate, and you can choose to make your achievement formal by obtaining your PDF Certificate.
Career Relevance
Digital marketing is now a key skill in many jobs and businesses. Companies use online channels to reach customers, build trust, promote products, and increase sales.
This course can help you build practical skills for entry-level digital marketing roles. It can also support you if you want to grow your own business, offer freelance marketing services, or improve your current marketing knowledge.
You will explore useful areas such as social media marketing, email marketing, influencer marketing, SEO, keyword research, App Store Optimisation, and online campaign planning.
These skills can support career paths such as:
- Digital Marketing Assistant
- Social Media Assistant
- Email Marketing Assistant
- SEO Assistant
- Marketing Coordinator
- Content Marketing Assistant
- Freelance Digital Marketer
- Small Business Marketing Assistant
This course does not guarantee a job. However, it can help you understand the core tools and methods used in digital marketing today.
Teaching, Assessment and Course Length
How You Will Study
This Digital Marketing Course is delivered online. You can study at your own pace and work through the lessons when it suits you.
The course is designed to be simple, clear, and easy to follow. Each section focuses on one key area of digital marketing, such as social media, email marketing, influencer marketing, App Store Optimisation, and SEO.
You will learn through short lessons that explain each topic step by step. The course is suitable for beginners and does not require previous digital marketing experience.
Study Support
You can access the course materials online and learn in a flexible way. This makes the course suitable for busy learners, job seekers, business owners, freelancers, and professionals who want to build digital marketing skills around their schedule.
The lessons are broken into small parts, so you can learn one topic at a time and return to the course when needed.
Assessment
At the end of the course, you will complete an assignment. This helps you check your understanding and apply what you have learned.
The assessment is designed to help you think about real digital marketing tasks, such as planning campaigns, using online channels, and improving marketing results.
After successful completion, you can receive a certificate to show your achievement.
Course Length
The course includes around 1 hour and 56 minutes of video-based learning, plus time to complete your assignment and review the course materials.
You can start the course online and study at your own pace. You do not need to attend a classroom or follow a fixed timetable.
What’s Included
This Digital Marketing Course is delivered fully online, so you can study from home, work, or anywhere with internet access.
You will get access to:
- Easy-to-follow online lessons
- Video-based course content
- Six focused course sections
- Practical digital marketing topics
- An end-of-course assignment
- Flexible self-paced learning
- Online access to your learning materials
- A certificate after successful completion
The course covers key areas of digital marketing, including social media marketing, email marketing, influencer marketing, App Store Optimisation, SEO, keyword research, and link building.
Course Access
You can start learning online and study at your own pace. There are no classroom sessions and no fixed timetable.
This makes the course suitable for beginners, job seekers, business owners, freelancers, and professionals who want to build useful digital marketing skills around their schedule.
Entry Requirements - Digital Marketing Course
You do not need any previous digital marketing experience to join this course.
This Digital Marketing Course is suitable for beginners who want to learn how online marketing works. It is also useful for people who already work in marketing and want to build their skills in social media, email marketing, influencer marketing, SEO, and App Store Optimisation.
This course is suitable for:
- Beginners new to digital marketing
- Job seekers who want to build marketing skills
- Small business owners who want to promote their business online
- Freelancers who want to offer digital marketing services
- Marketing assistants who want to improve their knowledge
- Professionals who want to understand modern online marketing
The course is designed for UK and international learners. The skills you learn can be used across many sectors, including small businesses, agencies, charities, public services, start-ups, and larger organisations.
Technical Requirements
As this course is delivered online, you will need a device with internet access.
You can study using:
- A laptop
- A desktop computer
- A tablet
- A smartphone
For the best learning experience, we recommend using a laptop or desktop computer. This can make it easier to watch lessons, review materials, and complete your assignment.
You will also need:
- A stable internet connection
- An up-to-date web browser
- A valid email address
- Basic computer skills
No specialist software is required to start this course.
Accessibility and Learner Support
This course is delivered online and is designed to be clear and easy to follow.
If you need help accessing your course or using the online learning materials, you can contact NextGen Learning for support.
Order Your Certificate
To order your Certificate, we kindly invite you to visit the following link
Frequently Asked Questions -
A Digital Marketing Course teaches you how to promote a business, product, service, or brand online. It covers key online marketing channels such as social media, email marketing, influencer marketing, App Store Optimisation, SEO, keyword research, and link building.
This course is suitable for beginners, job seekers, small business owners, freelancers, marketing assistants, and professionals who want to learn practical online marketing skills. You do not need previous digital marketing experience to start.
Yes. This Digital Marketing Course is beginner-friendly. It starts with simple digital marketing ideas and then explains key topics step by step, including social media marketing, email marketing, SEO, influencer marketing, and online campaign planning.
Yes. The course includes social media marketing training. You will learn how to build a social media strategy, automate social media posting, find new customers through social platforms, and use Instagram to support business growth.
Yes. The course includes email marketing for both B2B and B2C audiences. You will learn how to build email lists, create drip campaigns, plan newsletters, and build automated customer email journeys.
Yes. The course includes an introduction to Search Engine Optimisation. You will learn how to audit SEO, carry out keyword research, avoid common SEO mistakes, and understand off-page SEO and link building.
App Store Optimisation, also known as ASO, is the process of improving a mobile app listing so more people can find it in an app store. This course introduces app keyword research, app listing content, app store images, and app reviews.
This course can help you build a strong base for entry-level digital marketing roles. It may support career paths such as Digital Marketing Assistant, Social Media Assistant, SEO Assistant, Email Marketing Assistant, Marketing Coordinator, or Freelance Digital Marketer.
Yes. This course is useful for small business owners who want to promote their business online. You will learn how to use social media, email marketing, influencers, SEO, and online campaigns to reach more people.
No. You do not need previous marketing experience. The course is designed for beginners and explains each topic in clear, simple language.
This course is delivered online. You can study from home or anywhere with internet access. You can work through the lessons at your own pace.
The course includes around 1 hour and 56 minutes of video-based learning, plus time to complete your assignment and review the course materials. You can study at your own pace.
Yes. After successful completion, you can receive a certificate to show your achievement. This can be useful for your CV, professional development, or personal learning record.
Digital marketing skills can support many roles, including Digital Marketing Assistant, Social Media Assistant, Email Marketing Assistant, SEO Assistant, Marketing Coordinator, Content Marketing Assistant, Online Campaign Assistant, and Freelance Digital Marketer.
Digital marketing is the wider term. It includes many online channels, such as SEO, email marketing, influencer marketing, app store optimisation, content marketing, and social media marketing. Social media marketing is one part of digital marketing.
Yes. Digital marketing skills are useful for freelancers who want to promote their own services or offer marketing support to clients. This course introduces practical skills in social media, email marketing, influencer marketing, SEO, and campaign planning.
NextGen Learning offers flexible online courses that help learners build practical skills. This Digital Marketing Course is easy to follow, beginner-friendly, and designed to help you understand real online marketing channels used by businesses today.
Course Curriculum
| Section 01: How to Launch Professional Social Media Marketing SMM from Scratch | |||
| Understanding Social & Developing YOUR SMM Strategy | 00:03:00 | ||
| How to Automate Social Media Posting & Make it easy! | 00:06:00 | ||
| How To Find New Customers For Free With Social Media | 00:06:00 | ||
| How to Master Instagram for Business Growth | 00:07:00 | ||
| Section 02: How to Launch Massively Successful Online Giveaways & Sweepstakes | |||
| Building Your Sweepstakes Campaign | 00:05:00 | ||
| How to Find Free Giveaway Prizes | 00:06:00 | ||
| Picking Winners and maximizing the results. | 00:05:00 | ||
| Section 03: Become an Email Marketing Master (For both B2B & B2C). | |||
| Email Marketing 101 | 00:03:00 | ||
| Strategies for Building Email Marketing Lists | 00:06:00 | ||
| Writing Perfect B2B Drip Campaigns | 00:05:00 | ||
| Creating Automated Customer Email Journeys | 00:04:00 | ||
| How and When to Create Incredible Newsletters | 00:05:00 | ||
| Section 04: A Complete Guide on How to Do Influencer Marketing on a Budget. | |||
| Finding and hiring Influencers | 00:05:00 | ||
| Pricing- How much to offer | 00:05:00 | ||
| How To Perfect The Influencer Content | 00:05:00 | ||
| Using agencies and platforms | 00:06:00 | ||
| Section 05: A-Z DIY App Store Optimization (ASO) for your Mobile App | |||
| Perfecting Keyword Research | 00:04:00 | ||
| Writing Keyword Dense Listing Content | 00:04:00 | ||
| Creating The Perfect Images | 00:03:00 | ||
| Getting Reviews | 00:05:00 | ||
| Section 06: All You Need To Know About Search Engine Optimization (SEO) | |||
| How to Audit Your SEO | 00:03:00 | ||
| Killer Keyword Research | 00:04:00 | ||
| Common SEO Mistakes to Avoid | 00:05:00 | ||
| Off-Page SEO and Linkbuilding | 00:06:00 | ||
| Assignment | |||
| Assignment -Digital Marketing Course | 00:00:00 | ||
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