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Overview
‘LinkedIn Marketing for Business’ is an all-encompassing course designed for professionals seeking to leverage LinkedIn for business growth and networking. This course guides you through establishing a strong LinkedIn presence, from optimising your profile to creating a compelling company page. You’ll explore effective strategies for engaging with your audience, including using trending topics, crafting impactful marketing posts, and strategically sponsoring content.
The course also delves into advanced techniques like managing LinkedIn groups for prospect engagement, utilising search functions for lead generation, and mastering various LinkedIn ad formats. Additionally, it offers a clear, step-by-step marketing plan alongside insights into content creation and algorithm strategies for 2024. With a blend of practical advice, success stories, and an extensive FAQ section, this course is a comprehensive guide for anyone aiming to harness the full potential of LinkedIn for business success.
‘LinkedIn Marketing for Business’ is a comprehensive course designed to harness LinkedIn’s potential, a platform with over 700 million users, for business and professional growth. This course teaches you to optimise LinkedIn profiles and company pages, making LinkedIn a vital tool for lead generation that is 277% more effective than Facebook or Twitter.
Description
“LinkedIn Marketing for Business” is an insightful course designed to equip professionals and businesses with the skills needed to excel on LinkedIn, the world’s largest professional networking platform. The course begins with foundational elements, teaching participants how to create an optimised LinkedIn profile and an engaging company page, which is crucial for establishing a strong online business presence. It then progresses to advanced techniques, including crafting effective marketing posts and utilising LinkedIn’s ‘Content Suggestions’ to identify and leverage trending topics, ensuring content resonates with the target audience.
Beyond essential profile management, the course delves into strategic aspects of LinkedIn marketing. This includes learning to sponsor posts effectively, creating and nurturing LinkedIn groups for prospect engagement, and utilising LinkedIn’s search functionality for lead generation. The curriculum also covers the intricacies of designing various LinkedIn ad formats, such as traffic, video, and messaging ads, to maximise reach and impact. Participants will gain insights into developing a comprehensive LinkedIn marketing plan, leveraging the platform’s algorithm, and employing powerful InMail strategies, equipping them with the tools to navigate and succeed in the evolving world of LinkedIn marketing.
Why Choose Us?
- This course is accredited by the CPD Quality Standards.
- Lifetime access to the whole collection of the learning materials.
- Online test with immediate results.
- Enroling in the course has no additional cost.
- You can study and complete the course at your own pace.
- Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.
Will I Receive A Certificate Of Completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.
Who Is This Course For?
- Business Owners and Entrepreneurs: Enhance your online presence on LinkedIn.
- Marketing Professionals: Integrate LinkedIn into digital marketing strategies.
- Sales Executives: Use LinkedIn for lead generation and networking.
- Social Media Managers: Expand skills in LinkedIn management.
- Job Seekers: Improve personal branding and professional networking.
- B2B Marketers: Leverage LinkedIn for business growth and client engagement.
Requirements
The Linkedin Marketing for Business course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Linkedin Marketing for Business, without any fuss.
Career Path
- LinkedIn Specialist
- Social Media Coordinator
- Digital Marketing Executive
- Social Media Manager
- Content Strategist
- Digital Marketing Manager
- Head of Marketing
Course Curriculum
| Linkedin Marketing for Business | |||
| Introduction | 00:03:00 | ||
| What is LinkedIn All About | 00:05:00 | ||
| Setting Up a LinkedIn Profile that_s Optimised for Business | 00:05:00 | ||
| Creating an Engaging Company Page | 00:06:00 | ||
| Using “Content Suggestions” To Find Trending LinkedIn Topics | 00:04:00 | ||
| Creating Effective LinkedIn Marketing Posts | 00:04:00 | ||
| Sponsoring LinkedIn Marketing Posts The Right Way | 00:05:00 | ||
| Creating And Growing A LinkedIn Group For Prospects | 00:04:00 | ||
| Using “Search” To Find And Connect With Leads | 00:04:00 | ||
| Creating A LinkedIn Traffic Ad | 00:06:00 | ||
| Creating A LinkedIn Video Ad | 00:04:00 | ||
| Creating A LinkedIn Messaging Ad | 00:06:00 | ||
| The Perfect Step-By-Step LinkedIn Marketing Plan | 00:07:00 | ||
| Simple LinkedIn Marketing Hacks To Grow Your B2B Audience | 00:06:00 | ||
| Tips For Creating Awesome LinkedIn Native Content In 2020 | 00:05:00 | ||
| How To Make The LinkedIn Algorithm Work For You In 2020 | 00:05:00 | ||
| Powerful InMail Strategies That Work In 2020 | 00:04:00 | ||
| LinkedIn Marketing Do’s And Don’ts | 00:05:00 | ||
| LinkedIn Marketing Premium Tools And Services To Consider | 00:05:00 | ||
| LinkedIn Marketing Success Stories | 00:06:00 | ||
| LinkedIn Marketing Frequently Asked Questions | 00:05:00 | ||
| Assignment | |||
| Assignment – Linkedin Marketing for Business | 00:00:00 | ||
| Order Your Certificate | |||
| Order Your Certificate | 00:00:00 | ||
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