| Section 1: Introduction |
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Welcome & Course Overview |
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00:03:00 |
| Section 2: Lessons on Persuasive Communication |
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Moving from an Informative to Persuasive Message |
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00:04:00 |
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Tailoring Your Message to Specific Listeners |
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00:04:00 |
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Increasing Your Identification with Listeners |
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00:06:00 |
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Your Credibility as a Speaker (Ethos) |
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00:03:00 |
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How to Communicating Your Competence |
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00:06:00 |
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How to Communicate Your Character |
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00:03:00 |
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How to Communicate Your Goodwill |
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00:04:00 |
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Appealing to Listeners’ Emotions (Pathos) |
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00:02:00 |
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How to Tell Stories to Appeal to Listeners’ Emotions |
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00:06:00 |
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How to Use Creative Language to Add Impact |
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00:07:00 |
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How to Use Your Emotions: Emotional Contagion |
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00:03:00 |
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Appealing to Listeners’ Minds (Logos) |
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00:02:00 |
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Practical Ways to Appeal to Listeners’ Minds |
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00:08:00 |
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How to Design Your Overall Message for Maximum Persuasion |
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00:06:00 |
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How to Hook Your Listeners |
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00:04:00 |
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How to Show Listeners the Real Problem that Needs to be Fixed |
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00:04:00 |
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How to Explain Your Solution Clearly |
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00:05:00 |
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How to Help Listeners Visualize the Benefits of Your Solution |
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00:05:00 |
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How to Explain the Potential Downside to Stay Ethical & Maintain Credibility |
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00:05:00 |
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How to Make Your “Ask” the Easy Way |
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00:07:00 |
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Putting it All Into Practice (Application, Review, and Template Walk-Through) |
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00:07:00 |
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Wrap Up & Next Steps |
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00:01:00 |
| Assignment |
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Assignment – The Art of Persuasive Communication |
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00:00:00 |