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Overview​ of Diploma in Digital Marketing

Digital marketing refers to the strategic use of online channels to build brand awareness, attract customers and drive business growth. Moreover, it’s one of the UK’s fastest-growing career paths. According to the UK’s Office for National Statistics, digital marketing roles have grown by over 32% since 2022, while businesses collectively spend over £25 billion annually on digital advertising. Furthermore, more than 90% of UK consumers research a business online before purchasing, proving the immense demand for digital expertise. This Diploma in Digital Marketing (an advanced diploma in digital marketing) is designed for learners who want to excel in the online marketing sector. Whether you’re an aspiring marketer, business owner, or freelancer, this marketing digital course online equips you with the strategies and confidence to succeed.

Additionally, the CPD-accredited qualification adds real value to your CV, signalling professional credibility and continuous learning. Learners will benefit from expertly developed materials, case studies, templates, and transcripts — all available through our flexible digital marketing course online platform. With 24/7 tutor support, you’ll receive personalised help whenever you need it.

Description​ of Diploma in Digital Marketing

In the fast-changing digital environment of today, possessing advanced online marketing abilities is not a choice—it’s crucial. As such, this Diploma in Digital Marketing responds to the increasing need for experts capable of creating, implementing, and assessing successful online marketing strategies on different platforms. You will delve into comprehensive subjects, starting with basics like identifying your business and target audience, to technical aspects including SEO, YouTube optimisation, and Facebook advertising.

Furthermore, the program additionally includes marketing tactics tailored for platforms like Twitter, LinkedIn, Pinterest, and others. By the end, upon completing the course, participants will be able to effectively oversee multichannel digital strategies, analyse data, and create engaging content designed for their target audience. Whether you intend to start your business online or shift into a sought-after digital position, this online digital marketing course provides you with a complete set of tools for success in the digital realm. Ultimately, it prepares learners for long-term growth in a dynamic industry.

Learning Outcomes:

After completing Advanced Diploma in Digital Marketing Course, you will:

  • Firstly, understand how to define a business and analyse its target audience
  • Then, build and manage a cohesive brand identity across digital platforms
  • Next, learn the principles of website structure, function, and user experience
  • Additionally, develop engaging email campaigns using strategic marketing techniques
  • Moreover, master SEO, copywriting, and content creation for blogs
  • Meanwhile, use YouTube and video marketing for brand storytelling
  • Also, apply strategies across Facebook, Twitter, Instagram, and LinkedIn
  • In particular, understand Facebook Ads, retargeting, and local marketing
  • Subsequently, track performance using Google Analytics and Google Ads
  • Finally, explore podcasting, live streaming, Quora marketing, and more

Why Choose Us?​

Get UK and Internationally-recognised CPD Certificate & Transcripts

Upon successful completion, you will instantly get a free UK and internationally recognised CPD Accredited certificate.

Nextgen Certificate

QLS Endorsed Certificate of Achievement

Upon successful completion of the course, you will be eligible to order a QLS Endorsed HardCopy Certificate titled ‘Advanced Diploma in Digital Marketing at QLS Level 7’, providing tangible proof of your newly acquired skills. These certificates are not just tokens; they can be a valuable addition to your CV, enhancing your employability and opening doors to a myriad of career opportunities in this field.

 
  • £129 for addresses within the UK. Please note that delivery within the UK is free of charge.
 
Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses.

Endorsement

The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards.

Who Is This Diploma in Digital Marketing Course For?​

The Advanced Diploma in Digital Marketing Course is ideal for:

  • Specifically, entrepreneurs looking to market their business effectively
  • Likewise, career changers entering the digital marketing industry
  • Especially, small business owners wishing to expand online presence
  • Additionally, marketing professionals aiming to upgrade their knowledge
  • Moreover, freelancers wanting to offer digital marketing services
A group of professionals representing the dynamic world of digital marketing, showcasing diverse individuals engaged in activities relevant to a digital marketing course, strategic marketing, and digital marketing jobs.

Requirements​ for Diploma in Digital Marketing

The marketing digital course online requires no prior degree or experience. Therefore, all you require is English proficiency, numeracy literacy, and a gadget with a stable internet connection. Consequently, you can learn and train for a prosperous career in the thriving and fast-growing industry, without any fuss.

Career Path​

By completing the Advanced Diploma in Digital Marketing Course, you can unlock a variety of career opportunities, including:

  • Digital Marketing Executive
  • Social Media Manager
  • SEO Specialist
  • Online Content Manager
  • Brand Strategist
  • PPC and Ads Consultant
  • Marketing Analyst
  • E-commerce Marketing Coordinator

FAQs for Advanced Diploma in Digital Marketing

Q1: What is the Advanced Diploma in Digital Marketing?

The Advanced Diploma in Digital Marketing is a CPD-accredited online course that covers SEO, content marketing, paid ads, and social media strategies. This digital marketing course equips learners with advanced knowledge to boost brand awareness, manage campaigns, and increase online engagement for career or business growth.

Q2: Who should enrol in the Advanced Diploma in Digital Marketing?

This diploma is ideal for entrepreneurs, small business owners, freelancers, career changers, and marketing professionals. The Advanced Diploma in Digital Marketing suits anyone looking to enhance online marketing skills, grow a business, or secure roles in social media, SEO, or digital strategy.

Q3: Is the Advanced Diploma in Digital Marketing accredited and recognised?

Yes, the Advanced Diploma in Digital Marketing is CPD-accredited and QLS-endorsed, making it a recognised qualification in the UK and internationally. This ensures employers and clients view your digital marketing course certification as proof of competence in advanced marketing strategies.

Q4: Can I study the Advanced Diploma in Digital Marketing online at my own pace?

Yes, this Advanced Diploma in Digital Marketing is fully online with lifetime access. You can study anytime, anywhere, using a computer, tablet, or mobile device. With 24/7 student support, this digital marketing course offers complete flexibility for both working professionals and independent learners.

Q5: What skills will I learn from the Advanced Diploma in Digital Marketing?

The diploma covers skills in SEO, Google Ads, content creation, email marketing, video marketing, and paid social media campaigns. You will also learn audience targeting, analytics, and brand strategy. This online digital marketing course prepares you to manage multi-channel campaigns effectively.

Q6: What are the entry requirements for the Advanced Diploma in Digital Marketing?

There are no strict entry requirements for this diploma. You only need English proficiency, numeracy, and internet access. The Advanced Diploma in Digital Marketing is designed for beginners and professionals, making it an accessible online digital marketing course for all learners.

Q7: What career opportunities are available after completing the Advanced Diploma in Digital Marketing?

Completing this diploma can lead to careers such as Digital Marketing Executive, Social Media Manager, SEO Specialist, PPC Consultant, Content Strategist, or E-commerce Marketing Coordinator. The Advanced Diploma in Digital Marketing provides a recognised qualification to help you secure roles in diverse industries.

Q8: How long does it take to complete the Advanced Diploma in Digital Marketing?

The course duration is approximately 1 day and 2 hours of structured study. However, as the Advanced Diploma in Digital Marketing offers lifetime access, you can study at your own pace, revisiting modules on SEO, social media, and analytics whenever you need.

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Course Curriculum

Introduction
Digital Marketing FREE 00:02:00
DMM Intro 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Case Studies 00:05:00
Positioning Your Brand 00:04:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:09:00
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Websites
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Purchase Hosting and Install WordPress 00:06:00
Navigating WordPress 00:06:00
Install and Activate Themes 00:07:00
Add a Static Home Page 00:04:00
Edit a Page & Change the Site Title 00:17:00
Add and Edit a Menu 00:06:00
Publish Website 00:02:00
Write a New Post & Organise Your Blog 00:09:00
Blog Page Design – Excerpts vs Full Content 00:01:00
YouTube Videos 00:04:00
Customise the Sidebar 00:05:00
Site Icon 00:02:00
Add Site Icon with a Plugin 00:02:00
Make Your Website Responsive and Mobile Friendly 00:03:00
Customise Footer Information 00:03:00
Find, Install, and Activate Plugins 00:07:00
Backing Up Your Website 00:05:00
Securing Your Site from Attackers 00:05:00
Make Your Site SEO Friendly 00:06:00
Make Your Website Faster 00:05:00
See your Google Analytics in WordPress 00:05:00
Block Spam with Akismet 00:03:00
Pretty Link Redirects & Link Shortener 00:03:00
WordPress Commenting Systems & Plugins 00:05:00
Secure Contact Forms in WordPress 00:07:00
Free Email Marketing in WordPress 00:11:00
Add Social Sharing Buttons 00:07:00
What Pages Do You Need 00:09:00
Design a Home Page that Works 00:09:00
The Start Here and About Page 00:06:00
The Resource Page 00:06:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to Put Opt-In Forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Than 1 Week 00:06:00
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 00:05:00
YouTube
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customize Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tages, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:03:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Professional 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
What Makes a Great Video? 00:03:00
What Type of Video Should You Make? 00:03:00
Great Video Ideas 00:05:00
Plan Your Video 00:04:00
The Pre-Production Checklist 00:04:00
Introduction 00:02:00
Camera Options 00:06:00
Microphone Options 00:05:00
Lighting Options 00:02:00
Editing Tools 00:02:00
Exposing Your Shot 00:05:00
Compose Your Shots 00:04:00
Filming Yourself 00:01:00
Getting the Right Shot 00:04:00
Choose a Background 00:03:00
My Office Video Setup 00:03:00
Exposing with DSLR and Mirrorless Cameras 00:07:00
Focus with DSLR and Mirrorless Cameras 00:03:00
Know Your Lenses 00:04:00
Shoot with Your Webcam 00:06:00
Stabilize Your Shots 00:03:00
Record Great Screencast Videos 00:04:00
Choose the Right Microphone 00:03:00
Record Better Audio in Any Environment 00:01:00
Lavalier Microphones 00:03:00
Shotgun Microphones 00:01:00
Recording Audio with Your Computer 00:02:00
Lighting 00:01:00
Use Natural Light 00:04:00
Three-Point Lighting 00:07:00
Facebook Groups (Social Media Marketing)
Intro to FB Groups 00:02:00
Create Your Group – Walk Through 00:11:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Facebook Pages (Social Media Marketing)
Why Facebook Pages are Important for your Business 00:01:00
Creating a Stunning Facebook page for your business 00:01:00
Adding Essential Information to your Facebook Page 00:09:00
Selecting your Profile Image 00:11:00
Creating Professional Facebook Cover Image for your Pages 00:05:00
Creating a Captivating Facebook Page Description Using The Ads. 00:12:00
Getting Your Facebook Page Username 00:03:00
Facebook Page Apps to Increase Fans Engagement 00:08:00
Top 9 Ways to Monetise Your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook posts 00:05:00
Follow Your Competitors on Facebook 00:11:00
How to guarantee your fans see all your posts 00:10:00
Facebook Insights 00:12:00
Promoting your Facebook Page 00:11:00
Four Unlimited Sources of Royalty Free Image 00:12:00
Turn Any Image Into a Clickable Facebook Post 00:05:00
Assignment – Create a Facebook page 00:03:00
Facebook Ads (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
Setting up your Facebook payment account 00:02:00
Defining your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting Your Post 00:09:00
Level 2 – Creating Your Ad in the Ads Manager 00:11:00
Tips to Have Your Ad Approved 00:03:00
Analysing Results 00:11:00
Assignment 00:01:00
Facebook Retargeting (Social Media Marketing)
The Importance of Facebook Retargetting 00:06:00
Creating a Facebook Pixel 00:05:00
Installing Pixel In WordPress 00:05:00
Installing Pixel In A Non-WordPress Website 00:02:00
Pixel Testing 00:04:00
Creating Your First Audience With Pixel 00:04:00
Facebook Pixel Advanced Audience Creation 00:14:00
Message – Your Audience Is Too Small 00:02:00
Creating Your Optimised Fb Ad With The Pixel 00:11:00
Assignment – Installing Facebook Pixel In Your Web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads Can Help Your Local Business 00:06:00
The Plan For Your Local Business 00:08:00
Reaching People Around Your Business 00:10:00
Creating Your Local Business Ad 00:10:00
Assignment 00:02:00
Google Adwords
Google Adwords For Your Business 00:02:00
How Adwords Works 00:03:00
Example Of Ads That We Are Creating 00:04:00
Setting Up Your Adwords Account 00:07:00
Exploring The Adwords Interface 00:05:00
Discovering The Best Keywords 00:11:00
Creating A Google Adwords Search Campaign 00:06:00
Creating An Ad Group And Adding Keywords 00:04:00
Selecting Your Audience 00:04:00
Choosing Your Vid Setting For Google Adwords 00:04:00
Finalising Your Google Ad 00:06:00
Managing Your Google Ads Campaigns And Analytics 00:03:00
Creating A Youtube Ad With Google Adwords 00:10:00
Your Next Steps 00:01:00
Assignment 00:01:00
Twitter (Social Media Marketing)
The Way Twitter Can Help Your Business Growth 00:02:00
Choosing The Best Username Or Twitter Handle 00:06:00
4 Tips For Choosing Your Twitter Handle 00:02:00
Creating A Twitter Account 00:05:00
Creating An Outstanding Twitter Profile Page 00:04:00
Adding Your Profile And Header Photo 00:10:00
Writing An Optimised Bio 00:11:00
Pin The Most Important Tweet For Your Bio 00:06:00
Connecting With Other Influencers 00:06:00
Twitter Hashtags 00:06:00
Growing Your Twitter Presence With Jooicer 00:09:00
Add Twitter Buttons To Your Website 00:10:00
Add Twitter Widgets To Your Website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding your Payment Method 00:01:00
Twitter Ads – Creating other Twitter ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment 00:02:00
Instagram (Social Media Marketing)
Instagram for Business: Defining The Strategy 00:04:00
Create an Instagram for Business profile 00:04:00
Building a Killer Instagram Profile 00:03:00
Building a Killer Instagram profile – 2 00:04:00
Building a Killer Instagram Profile – 3 00:05:00
Building a Killer Instagram Profile – 4 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating Your Instagram Ad 00:08:00
Important Tips to Have a Successful Ad on Instagram 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools To Create Instagram Photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Pinterest (Social Media Marketing)
Why Pinterest And How It Can Your Business Grow 00:03:00
Opening A Pinterest Business Account 00:03:00
Linking Pinterest With Your Website 00:05:00
Linking Pinterest With Other Social Media Platforms 00:02:00
Optimising Your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secret Boards 00:03:00
The Powerful Pinterest Notification 00:01:00
Adding Pinterest Chrome Extension 00:03:00
Adding Pinterest To Your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment 00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkedin Marketing 00:02:00
Setting up a LinkedIn Account 00:06:00
Adding Experience & Skills to Your LinkedIn Account 00:03:00
Adding A Professional Background Photo 00:04:00
Adding Media To Your Linkedin Url 00:06:00
Changing Your Linkedin Url 00:04:00
Adding Your Website To Linkedin 00:06:00
Creating Shareable Content On Linkedin 00:04:00
Linkedin Company Pages Examples 00:05:00
Creating a LinkedIn Company Page 00:02:00
Managing Your LinkedIn Company Page 00:07:00
Getting $50 in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a LinkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
LinkedIn Campaign Manager 00:03:00
Assignment 00:02:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment 00:05:00
Assignment 00:01:00
Social Media Live Streaming
Basic Equipment for Social Media Streaming 00:09:00
Planning An Irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session From Your Smartphone 00:07:00
Sharing Your Facebook Live Sessions 00:03:00
Three Ways To Reuse Your Facebook Live Sessions 00:05:00
YouTube Live Basics 00:02:00
Running A Youtube Live From Your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other Awesome Software For Live Streaming 00:08:00
Assignment on Social Media Live Streaming 00:03:00
Podcasting
Podcasting Intro 00:02:00
Podcasting Tools 00:07:00
Hosting Your Podcast with Libsyn 00:07:00
Submitting Podcast to iTunes 00:02:00
Validate Your Podcast Work 00:01:00
Quora
Quora Basics 00:03:00
Finding, Answering and Optimising Your Quora Answers 00:03:00
Google Analytics
Setting Up Google Analytics 00:06:00
Navigating the Google Analytics Dashboard 00:07:00
Know Your Audience with Analytics 00:06:00
User Acquisition and Behavior Flow 00:13:00
See Where Visitors Click with Page Analytics 00:05:00
User Behavior and Site Speed 00:04:00
Setting Up Goals 00:03:00
Google Plus (Social Media Marketing)
Welcome To Google Plus 00:01:00
What Are The Differences Between Google Pages And Profile 00:04:00
Adding Your Profile And Cover Image 00:04:00
Adding Your Contact Info 00:05:00
Adding Links To Your Website And Social Media 00:02:00
Adding Your Story 00:04:00
Previewing The Page 00:05:00
Conclusion
Conclusion 00:02:00
Assignment
Assignment – Advanced Diploma in Digital Marketing 00:00:00
Order Your CPD Certificate
Order Your Certificate 00:00:00
Order Your QLS Certificate
Order Your QLS Certificate 00:00:00
Thank You For Choosing NextGen Learning
Thank You For Choosing NextGen Learning 00:00:00

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