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Overview
Want to supercharge your business growth and turn clicks into profit with Google Ads? Look no further! Google Ads Training: Turn Profit with PPC course takes you from beginner to confident advertiser. It allows you to create and run ads that reach millions of potential customers across Google’s network of websites, apps, and services. With Google Ads, you can promote your products or services, generate leads, increase sales, and grow your business.
However, Google Ads is also a complex and competitive system that requires a lot of skill and knowledge to use effectively. To succeed with Google Ads, you must learn how to create, manage, and optimise your campaigns and turn your traffic into profit.
According to statistics, Google Ads can help you:
- Reach over 90% of internet users worldwide
- Increase your website traffic by up to 300%
- Increase your sales by up to 200%
- Increase your brand awareness by up to 80%
- Increase your return on ad spend by up to 150%
We created this course: Google Ads Training: Turn Profit with PPC. This course will teach you everything you need to know about Google Ads, from the basics to the advanced techniques. With an additional focus on crafting copy that converts, the Google Ads Training: Turn Profit with PPC course is a gateway to mastering PPC advertising on Google Ads.
Description
Google Ads is one of the most influential and popular online advertising platforms. By enrolling in our Google Ads Training: Turn Profit with PPC course, you’ll start your journey to becoming a PPC expert. Start by learning the basics: creating your account, budgeting, structuring campaigns, and crafting attention-grabbing ads that convert. Dive deeper into keyword research, targeting the right audience, and using negative keywords to avoid irrelevant traffic. Boost your ad performance with powerful extensions like site links and callouts, then learn how to retarget past visitors with laser-focused remarketing campaigns. Track your success with conversion tracking, optimise your return on investment using intelligent bidding strategies, and even automate tasks with handy AdWords scripts. Finally, discover the secrets of writing ad copy that compels people to buy!
Learning Outcomes:
- Learn the basics of Google Ads, focusing on setting up and optimising accounts efficiently.
- Acquire skills in organising ad groups and creating appealing ads to attract your audience.
- Understand keyword research profoundly to improve account outcomes.
- Discover the use of negative keywords and ad extensions for better ad performance.
- Gain expertise in remarketing and conversion tracking to boost ROI.
- Explore advanced bidding tactics and script applications for Google Ads enhancement.
Invest in your digital marketing future and unlock the power of Google Ads. Enrol today!
Why Choose Us?
- This course is accredited by the CPD Quality Standards.
- Lifetime access to the whole collection of the learning materials.
- Online test with immediate results.
- Enroling in the course has no additional cost.
- You can study and complete the course at your own pace.
- Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.
Certificate of Achievement
Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.
Who Is This Course For?
- Individuals looking to develop a comprehensive understanding of Google Ads.
- Marketing professionals aiming to enhance their PPC advertising skills.
- Business owners are seeking to leverage Google Ads for business growth.
- Entrepreneurs want to drive more traffic and sales through efficient PPC campaigns.
- Digital marketing students or recent graduates seek to add Google Ads expertise to their skill set.
- Career changers interested in entering the digital marketing field.
Requirements
The Google Ads Training: Turn Profit with PPC course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Google Ads Training: Turn Profit with PPC, without any fuss.
Career Path
After finishing the Google Ads Training: Turn Profit with PPC course, you will have access to many career opportunities in the field of online advertising, such as:
- Google Ads Specialist
- PPC Specialist
- Digital Marketing Manager
- Online Advertising Manager
- Google Ads Consultant
- PPC Consultant
- Online Advertising Consultant
Order Your Certificate
Course Curriculum
| Module 01: Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass! | 00:13:00 | ||
| Link to Isaac Rudansky’s Digital Advertising Superstars Facebook Group | 00:05:00 | ||
| How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come! | 00:20:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| AdWords Formula Calculator I Built For You | 00:05:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary Adventure Media Account Audit (exclusions apply) | 00:06:00 | ||
| Module 02: Creating and Setting Up Our First Google Ads Account | |||
| Download Course Slides! | 00:05:00 | ||
| Creating Your First Google Ads Account | 00:09:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:14:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:10:00 | ||
| Viewing Location Reports in Google Ads | 00:15:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:13:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:06:00 | ||
| Bidding Strategies: Target Search Page Location | 00:06:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:08:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:05:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:05:00 | ||
| Campaign Start and End Dates | 00:02:00 | ||
| Introduction to Dynamic Search Ads! | 00:08:00 | ||
| Understanding Sitelink Extensions | 00:00:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:09:00 | ||
| Location Extensions | 00:10:00 | ||
| Location Setting Exercise | 00:05:00 | ||
| Promotion Extensions | 00:00:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Module 03: Structuring Your Ad Groups Like A Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:07:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| Module 04: How To Write Killer Ads in Google Ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:06:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:03:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real-Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:39:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Module 05: Setting Up Your AdWords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Module 06: Keywords in Depth - The Heartbeat of Your Account | |||
| Keyword Basics: Keywords vs Queries | 00:09:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:07:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match | 00:09:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:07:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:12:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:16:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:17:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:12:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:12:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:17:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:12:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:14:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Module 07: Account Structure - How To Structure Ad Groups Like A pro | |||
| Account Structure: How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:11:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| Module 08: The Incredible Dynamics Of The AdWords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low-Quality Scores (and when you can’t!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Module 09: Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How To Use Your Website To Make The Best Campaigns Possible | 00:16:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Module 10: Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:07:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:13:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:14:00 | ||
| Module 13: Keeping Track Of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:18:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:10:00 | ||
| Module 14: Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:12:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed | |||
| Introduction To AdWords Scripts – What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script (Part 1) | 00:12:00 | ||
| Bidding To Average Position AdWords Script (Part 2) | 00:14:00 | ||
| Module 16: Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:04:00 | ||
| Module 17: Bonus Material! | |||
| Part 1 Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads | 00:23:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Assignment | |||
| Assignment – Google Ads Training: Turn Profit with PPC | 00:00:00 | ||
| Order Your Certificate | |||
| Order Your Certificate | 00:00:00 | ||
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