| Module 01: An Introduction to Strategic Planning |
|
An Introduction to Strategic Planning |
|
00:15:00 |
| Module 02: Development of a Strategic Plan |
|
Development of a Strategic Plan |
|
00:23:00 |
| Module 03: Strategic Planning for Marketing |
|
Strategic Planning for Marketing |
|
00:12:00 |
| Module 04: Strategic and Marketing Analysis |
|
Strategic and Marketing Analysis |
|
00:13:00 |
| Module 05: Internal Analysis |
|
Internal Analysis |
|
00:23:00 |
| Module 06: External Analysis |
|
External Analysis |
|
00:23:00 |
| Module 07: Market Segmentation, Targeting and Positioning |
|
Market Segmentation, Targeting and Positioning |
|
00:16:00 |
| Module 08: Approaches to Customer Analysis |
|
Approaches to Customer Analysis |
|
00:22:00 |
| Module 09: Approaches to Competitor Analysis |
|
Approaches to Competitor Analysis |
|
00:23:00 |
| Assignment |
|
Assignment – Strategic Planning and Analysis |
|
00:00:00 |