Course Curriculum
| Section 01: Creating A Unique Competitive Advantage | |||
| Pricing Strategy Overview | 00:03:00 | ||
| What Price Communicates | 00:05:00 | ||
| Scenario-Based Pricing | 00:02:00 | ||
| Types of Pricing Strategies | 00:02:00 | ||
| What Investors are Looking for in Your Pricing Strategy | 00:02:00 | ||
| Test Your Pricing | 00:01:00 | ||
| The 3 Pricing Models | 00:03:00 | ||
| Guess The Pricing Model | 00:03:00 | ||
| Examples of Pricing Models | 00:01:00 | ||
| Case Study: T-Shirt Pricing | 00:02:00 | ||
| Section 02: Create A Profitable Pricing Strategy - Competition And Margins | |||
| Common Pricing Strategy Mistakes | 00:02:00 | ||
| 5 Key Steps to Pricing Strategy | 00:01:00 | ||
| Researching Your Market | 00:05:00 | ||
| Case Study: Researching the Competition | 00:03:00 | ||
| Know Your Margins | 00:10:00 | ||
| Average Industry Margins | 00:02:00 | ||
| Section 03: Create A Profitable Pricing Strategy - Price Influencers | |||
| Pricing Influencers Explained | 00:02:00 | ||
| Pricing Variable 1 – Competition | 00:01:00 | ||
| Pricing Variable 2 – Demand | 00:02:00 | ||
| Pricing Variable 3 – First of a Kind | 00:02:00 | ||
| Pricing Variable 4 – Uniqueness | 00:03:00 | ||
| Pricing Variable 5 – Scarcity | 00:02:00 | ||
| Pricing Variable 6 – Quality | 00:03:00 | ||
| Pricing Variable 7 – Margin | 00:02:00 | ||
| Pricing Variable 8 – Customer Perception of Value | 00:02:00 | ||
| Scoring Your Pricing Influencers | 00:05:00 | ||
| Section 04: Create A Profitable Pricing Strategy - Pricing Models | |||
| Cost-Based Pricing Pros and Cons | 00:03:00 | ||
| Market-Based Pricing Pros and Cons | 00:04:00 | ||
| Value-Based Pricing Pros and Cons | 00:05:00 | ||
| Choosing a Pricing Model | 00:02:00 | ||
| Common Mistakes in Pricing | 00:02:00 | ||
| Setting Your Price: Case Study | 00:03:00 | ||
| Order Your Certificate | |||
| Order Your Certificate | 00:00:00 | ||



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